![]() ![]() One example he gives is CVS’ decision to no longer sell cigarettes in their stores as part of their commitment to enriching community health. Sinek reviews lessons from several successful businesses who are loyal to their “just cause,” a mission statement with a few extra parameters, in order to further prove his point. He argues that business and service are, in fact, infinite. Sinek though, says that business is not a win-able game because there is no end. Sinek describes how many corporate leaders judge their success based on how they win or lose at the game of business. Always thought-provoking, different, and inspiring, Simon Sinek asks leaders in business a fundamental question: What game are you playing? Simon Sinek’s latest book, The Infinite Game, provides another challenge to the status quo for leaders. ![]()
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